Pakistan's fashion industry is a vibrant tapestry that intertwines tradition with modernity, offering a diverse range of clothing brands for both women and men. From luxurious bridal wear to contemporary streetwear, Pakistani brands cater to various styles and preferences. Here's an in-depth look at some of the most notable Pakistani clothing brands.
Women's Clothing Brands
1. Khaadi
Founded in 1998 by Shamoon Sultan, Khaadi began as a handwoven fabric brand and has since evolved into a global fashion and lifestyle powerhouse. With over 60 stores across Pakistan and international outlets in the UK, UAE, and the USA, Khaadi offers a wide range of products, including unstitched and ready-to-wear clothing, accessories, and home textiles.
2. Maria B.
Established in 1999 by Maria Butt, Maria B. is renowned for its fusion of traditional craftsmanship with contemporary designs. The brand offers various lines such as Mkids, MPrints, Evening Wear, Lawn, Linen, MBasics, Mbroidered, Maria B Jewellery, Maria B Perfumes, Sateen, Silk, Eid Lawn, Casuals, Couture, and Bridals.
3. Sana Safinaz
Launched in 1989 by Sana Hashwani and Safinaz Muneer, Sana Safinaz has become synonymous with elegance and sophistication. The brand offers a diverse range of products, including ready-to-wear, unstitched, and haute couture collections, catering to both local and international markets.
4. Bareezé
Founded in 1985 by Seema Aziz and Hamid Zaman, Bareezé is a high-end fashion retailer known for its premium quality fabrics and intricate embroidery. With operations in Pakistan, Malaysia, the UAE, and the UK, Bareezé offers a variety of brands under its umbrella, including Chinyere, Kayseria, Leisure Club, and Bareeze Man.
5. Sapphire
Sapphire is celebrated for its premium fabrics and exquisite craftsmanship. The brand’s traditional collections include beautifully detailed kurtas and suits, ideal for formal and cultural events. Sapphire combines sophistication with comfort, providing a range of styles that embody grace and heritage.
6. Nishat Linen
A subsidiary of Nishat Mills, Nishat Linen offers a wide array of traditional wear with unique prints and high-quality fabrics. Known for its classic yet stylish designs, Nishat Linen’s collections are perfect for adding cultural flair to daily and festive outfits.
7. Alkaram Studio
Alkaram Studio offers timeless designs that combine cultural essence with contemporary fashion. Known for its beautiful prints and quality fabrics, Alkaram provides a wide range of traditional wear for all ages. Their collections, from formal to casual, add a touch of elegance and refinement to any wardrobe.
Men's Clothing Brands
1. J. Junaid Jamshed
Established in 2002, J. Junaid Jamshed is renowned for its traditional men's wear, particularly the shalwar kameez. With over 100 outlets in Pakistan and international presence in the UK, Australia, Canada, New Zealand, and the UAE, J. offers a wide range of eastern wear for men.
2. Charcoal
Founded in 2008, Charcoal is a leading retailer of men's apparel and accessories in Pakistan. Known for producing high-quality products that align with the latest fashion trends, Charcoal has expanded across the nation with more than 40 outlets in major cities.
3. Royal Tag
Established in 2012, Royal Tag has gained popularity for its fine-quality formal and casual wear for men. With over 20 outlets across Pakistan, the brand focuses on delivering quality products and consistent customer care to achieve long-lasting success in the market.
4. Bareeze Man
As a part of the Bareezé brand, Bareeze Man offers high-end fashion for men, combining traditional aesthetics with modern designs. The brand is known for its premium quality fabrics and intricate embroidery, catering to men who appreciate refined clothing.
Emerging and Niche Brands
Rastah
Founded in 2018 by cousins Zain, Ismail, and Adnan Ahmad from Lahore, Rastah is a streetwear brand that champions South Asian culture through unique designs. The brand merges Eastern prints with Western silhouettes, incorporating traditional Pakistani craftsmanship such as hand-loomed fabrics and hand-carved block prints. Rastah has gained international recognition, being the first Pakistani brand to be featured at London Fashion Week and worn by celebrities like Timothée Chalamet and Justin Bieber.
Seek Refuge
Founded by Shazia Ijaz, a Pakistani-American based in Dearborn, Michigan, Seek Refuge is the first modest streetwear brand for Muslim women. The brand aims to provide clothing that caters to different modesty levels while representing Islamic culture. Seek Refuge extends beyond fashion by supporting refugees and promoting empowerment, donating a portion of proceeds to fund schools for refugees in Jordan.
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